is a life coach, marketing specialist and the brains behind the operation. She has a keen eye for detail and is always on the lookout for new designs which means the kaftans we bring you are always original and exquisitely handcrafted. Afra is based between the UAE & US and manages sales & marketing for the US and Canada.
is a researcher, blogger and an avid baker. She scours fairs and exhibitions for places to bring kaftans to our target audiences and works on the production of videos and fashion tips that we will bring you through the site. Eiman is based in London and manages sales & marketing for the UK and Europe.